Md Momenul Islam
Data-Driven Google Ads & Performance Audit Specialist
What I’ve Done
✅ 75+ high-impact campaign audits (structure, tracking, funnel)
✅ Expertise in PPC, CRO, and performance analytics
✅ $4,0000+ Google Ads budget managed
✅ Clients in 30+ countries
✅ Proven CPA & ROAS improvement
✅ Real-time dashboards (Looker Studio)
My Key Expertise Areas
Campaign Advanced Audit & CRO
Data-driven campaign audits and CRO strategies focused on improving ROAS, reducing CPA, and scaling profitable Google Ads performance.
- Campaign & account audit
- ROAS, CPA & conversion optimization
- Smart bidding (tCPA, tROAS) & budget scaling
- Keyword intent, search terms & negatives
- Audience targeting & segmentation
- Ad copy & creative optimization
- Conversion tracking audit (GA4, Tag Manager)
- Landing page & funnel optimization
- A/B testing & continuous optimization
- Data-driven growth strategy
AI-Driven Advertising
I create high-performing, AI-powered campaigns with precision targeting and SEO-driven optimization, maximizing reach, engagement, and ROI — future-ready for Google Ads automation and predictive analytics.
- AI-Max Campaign Automation
- Google, YouTube & Meta Ads (CAPI)
- Display & Programmatic Ads
- Precision Targeting & Segmentation
- Location-Based Targeting & Placement
- AI-Powered Analytics & Predictive Insights
- Automated Workflow & Optimization
- Performance Tracking & Attribution
- SEO-Enhanced Campaign Optimization
- AI-Driven Content & Ad Creation
Next-Gen SEO
Boost visibility, target the right audience, and drive measurable results using AI-driven SEO, GEO-targeting, AEO, Schema, Robots, and smart Indexing strategies.
- Technical SEO & Structured Data
- GEO-Targeting & Local SEO
- AI-Powered Keyword Strategy
- On-Page & Off-Page SEO
- Content Optimization & Voice Search
- Authority Link Building & E-A-T Boosting
- Performance Tracking & Predictive Analytics
Tools I Master
Professional Experience
Google Ads & Conversion Tracking Specialist
BZ International (Fashion Company)
At BZ International, I worked closely with the eCommerce and marketing team to scale paid traffic while fixing major tracking gaps that were affecting reporting accuracy.
Responsibilities:
- Managed Google Search, Shopping, and Display campaigns for e-Commerce products
- Implemented Google Analytics and Google Tag Manager tracking
- Set up enhanced eCommerce tracking (purchase, add-to-cart, checkout steps)
- Optimized product feeds and audience segmentation
- Conducted keyword expansion and negative keyword optimization
Impact:
- Increased online revenue by 28% within 8 months
- Reduced cost per purchase by 22% through campaign restructuring
- Improved conversion rate from 1.9% to 2.6%
- Resolved tracking discrepancies that were underreporting conversions by ~15%
Google Ads & Digital Analyst
Walton (Multinational Company)
At Walton, I handled performance marketing across multiple product categories, focusing on data accuracy, structured scaling, and performance optimization across large-budget accounts.
✅ Responsibilities:
- Managed multi-category Google Ads campaigns (Search, Display, YouTube)
- Implemented GA4 migration and event-based tracking
- Set up enhanced conversions and cross-domain tracking
- Built performance dashboards in Looker Studio
- Analyzed user behavior and attribution paths
✅ Impact:
- Increased qualified leads by 37% year-over-year
- Reduced cost per lead by 26% through bidding strategy adjustments
- Improved average Quality Score from 5–6 to 7–8 across core campaigns
- Helped marketing team reallocate budget based on data insights, improving overall campaign efficiency
Google Ads & Web Analyst
Popular Diagnostic Centre Ltd.
In the healthcare sector, my focus was on improving appointment bookings and ensuring accurate patient journey tracking across campaigns and landing pages.
✅Responsibilities:
- Managed local Google Ads campaigns for medical services
- Implemented call tracking and appointment booking conversion tracking
- Set up GA4 event tracking for patient journey analysis
- Optimized geo-targeting and device bidding
✅Impact:
- Increased appointment bookings by 33%
- Reduced cost per appointment by 24%
- Improved impression share in key service areas by 18%
- Identified drop-off points in booking funnel and improved
landing page conversion rate
Google Ads Specialist
Diya Mart (Local Home Services Business)
For Diya Mart, I focused on generating consistent, high-intent leads across multiple home service categories while maintaining stable cost per lead.
Google Ads Specialist
Petszzy Organics (Pet Food & Treat Manufacturer)
For Petszzy Organics, my role focused on improving tracking accuracy and building a scalable campaign structure for eCommerce growth.
✅Responsibilities:
- Launched Google Shopping and Performance Max campaigns
- Implemented GA4 eCommerce and enhanced conversion tracking
- Fixed incorrect purchase value tracking in Google Ads
- Optimized product feed titles and attributes
Although I’ve just started here, I trust my experience and capabilities. With consistent effort and a clear strategy, I’m confident that positive progress will become visible in the next few weeks.
Verified Expertise
Official Conversion Optimization Certification from Google Skillshop
This certificate verifies that Md Momenul Islam has successfully completed Google Skillshop’s Conversion Optimization certification, demonstrating expertise in improving conversion rates and campaign performance using data-driven strategies.
Certified Google Analytics Specialist – Google Skillshop
This certificate confirms that Md Momenul Islam has completed Google Skillshop’s Google Analytics certification, demonstrating expertise in data analysis, tracking, and performance optimization.
Advanced Google Ads Certification – SenatorWeRunAds Training Program
Advanced Google Ads Mastery graduate specializing in full-funnel campaign strategy, data-driven optimization, and scaling high-impact campaigns through advanced targeting, smart bidding, audience segmentation, and conversion-focused performance analysis.
Microsoft Excel Certification – Coursera
This certificate confirms that Md Momenul Islam has completed a Microsoft Excel course on Coursera, demonstrating skills in data analysis, spreadsheet functions, and productivity optimization.
AI-Powered Google Ads Mastery Program by Skilluper
AI-Driven Google Ads Mastery graduate with expertise in leveraging automation, machine learning, and data-driven optimization to build, manage, and scale high-performing campaigns.
Conversion Rate Optimization (CRO) Mastery – Skilluper
CRO certified via Skilluper, with expertise in optimizing user journeys, analyzing behavior data, and implementing conversion-focused strategies to maximize performance and ROI.
Certified YouTube SEO Strategist – Semrush Academy
YouTube SEO Strategist certified via Semrush Academy, with expertise in video optimization, keyword research, and content strategy to drive visibility, engagement, and organic growth.
National Skill Standard Certification in Computer Office Application
Certified in Computer Office Applications by Bangladesh Technical Education Board, with practical skills in office productivity tools, data handling, and digital workflow management for efficient business operations.
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About my education
I hold a Bachelor’s in Public Administration and a Master’s in Public Relations. My academic background gives me a unique edge in digital marketing, combining critical thinking, problem-solving, and people-focused insights to create smarter strategies
How My Background Strengthens My Digital Marketing Skills
Critical Thinking & Problem Solving
Public Administration taught me to analyze complex situations and find practical solutions—helping me optimize campaigns, troubleshoot tracking, and make data-driven decisions.
Understanding Human Behavior
Studying people and organizations enables smarter audience targeting, segmentation, and engagement.
Communication & Persuasion
PR training allows me to craft persuasive content, ad copy, and authentic brand messaging.
Strategic Planning & Analysis
Planning and policy-making skills translate into effective campaign strategy and funnel optimization.
Leadership & Teamwork
Project management and collaboration skills help me lead campaigns and deliver results efficiently.
Ethical & Customer-Focused Approach
Ethics, transparency, and social awareness guide trustworthy, customer-centric marketing.
Continuous Learning
I’ve completed multiple digital marketing, Google Ads, and advanced analytics courses, keeping my skills current and results-driven.
📄 See My Certificates & Learn More: [View Certificates / Download CV]
How My Public Administration Background Strengthens My Marketing Skills
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What I Love Doing
Outside of marketing, I love traveling, exploring new cultures, and learning new tools.
I also enjoy creating content, trying new foods, and connecting with creative people
When I’m not working, I’m with my dog Lalu or my two birds — they remind me that growth
can be joyful and simple.
Over the past few years, I’ve had the privilege of working with clients and brands from different
countries and diverse industries — I love turning their ideas and dreams into success stories
through thoughtful, data-driven marketing.
Giving Back
[ 2009 – 2010 ] kHULNA , DHAKA, BANGLADESH
B.N.C.C. (BANGLADESH NATIONAL CADET CORPS) This is a volunteer reserve force composed of Army, Navy, and
Air Force members, specifically for school, college, and university students
[ 2015 ] KUSHTIA, DHAKA, BANGLADESH
BADHAN Established in 1997, this voluntary blood donor organization has been pivotal in saving lives. I am proud to
be a frequent donor and a part of this esteemed organization.
[ 2013 – 2017 ] Islamic University, Bangladesh.
Turronno This social leadership organization was established by university students in Bangladesh
Giving Back
[ 2009 – 2010 ] kHULNA , DHAKA, BANGLADESH
B.N.C.C. (BANGLADESH NATIONAL CADET CORPS) This is a volunteer reserve force composed of Army, Navy, and
Air Force members, specifically for school, college, and university students
[ 2015 ] KUSHTIA, DHAKA, BANGLADESH
BADHAN Established in 1997, this voluntary blood donor organization has been pivotal in saving lives. I am proud to
be a frequent donor and a part of this esteemed organization.
[ 2013 – 2017 ] Islamic University, Bangladesh.
Turronno This social leadership organization was established by university students in Bangladesh
Feel free to
contact me
Have a project or need a campaign audit?
Let’s connect and discuss data-driven growth strategies for your business. You can schedule a face-to-face call or reach out via WhatsApp (+8801965533632) and email anytime.